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Trinakria Development
Our team is a proven leader in business applications and restructuring management. Secondly our team combines marketing strategy, application development and user interface design to build effective websites and other interactive media.
Certainly, if you're in business one way or another, you'll need a website eventually.
Businesses have different objectives behind their sites. Some are content-driven. Others provide an online service and have sophisticated user interfaces. Others still are designed to entertain and amuse their visitors. But regardless what your website is designed to do, there are a few primary objectives you should keep in mind before you start building.
This first website objective is FOCUS.
Your site needs to have a narrow and specific focus. Why is this? Because there are literally millions of websites out there and the visitors you're lucky enough to attract will only take a few seconds to decide whether they'll stick around or whether they'll simply click the back button and continue browsing elsewhere. Within those few seconds, your site needs to communicate exactly what it's designed to do so the visitor can decide if it meets his or her needs or not.
The second objective is DEPTH.
Again, this objective serves your visitors as well as the search engines. Build a massive amount of content all about your narrow business focus. That way, if a visitor lands on your website and decides in the first few seconds that they need what you're providing, they'll go on to find a ton of resources all about that topic, satisfying their need and establishing trust along the way.
Depth of content helps your website with the search engines as well. Google uses complicated algorithms to assess value to different websites and one of the biggest things they look for is content. If your website has a narrow focus and lots of content about that focus, it will get ranked higher within your area of expertise. Google will consider your site a good resource for people searching for your narrow focus.
The third objective is to make your site STICKY.
This is a relatively new term that describes a website's ability to keep a visitor on the site. A lot of sites do a fairly good job of attracting visitors but many of those visitors take one look at the site and leave within a second or two. As I mentioned earlier, the positioning statement can do a lot to help someone understand what your site is designed to do. But you need more than that to keep them browsing.
The visitor needs to see immediate value when they visit your site. They need to see something that will benefit them right away. They need to see something they can use to make their own lives better. This is the foundation behind today's value-first marketing moniker. People have been over-marketed and have become skeptical in clever marketing slogans. They want to see the value. They want proof that you can deliver. They want to sample your product or service before they buy anything.
There are a million different websites out there and they're all designed to achieve different objectives. But each one of those websites can be a bit better by incorporating more focus, depth and stickiness. All three improve your website' effectiveness and all three offer benefits with the search engines as well.
Trinakria Development provides solutions for all types of businesses . We also offer all Web related services for design, promotion and marketing.
The success of our clients is our primary focus, and over the years we have grown our capabilities and services to meet the needs of a wide range of business, academic and non-profit organizations. We have had the opportunity to test new ideas, measure results and learn from experience as to what works — and what does not — when communicating, marketing and selling over the Internet. We are ready to leverage the strength of this experience for your project.
Do you need solid solutions for your business? Contact us to get a better idea on how we can work together to better suit your needs or call us at 514 796 6667.